Environmental Report 2010

Building a More Sustainable Society

Environmental Management

The JAE Group's environmental policy states that the group "will contribute to the attainment of a prosperous, sustainable society by fulfilling its corporate social responsibility through environmentally friendly business activities and respect for the natural environment and biodiversity." True to this commitment, JAE is working to make environmental initiatives an integral part of all of its business activities. Group-wide, JAE is taking a variety of steps to reduce environmental impact, build stronger systems for managing environmental risk, and use resources more efficiently by, for instance, using fewer raw materials.  

Yasutaka Akiyama, President

Initiatives Addressing Climate Change

Considering the scale of the climate change it is expected to bring about, global warming is a major environmental problem threatening humankind's very existence, and its root cause is believed to be the increasing amounts of greenhouse gases that are being released due to human activities. 
In a bid to build a more sustainable society, the Japanese government is pursing comprehensive efforts based on the mutual relationship between a low-carbon society, recycling-based society, and a society in harmony with nature. 
Corporations such as JAE must also play a key role by focusing their efforts on manufacturing that helps achieve a low-carbon society and by developing and popularizing low-carbon products. At the same time, we must also proactively join in and put into practice a wide variety of efforts to reduce CO2, with each and every JAE employee remaining aware that they are a part of the greater global community. 
Amid the harsh business climate that has continued from the previous year, JAE has been earnestly implementing environmental management activities that include efforts to address climate change, and they have produced results in terms of lower CO2 emissions. In FY 2009, efforts continued, based on the teaching of environmental awareness, production-related measures, and measures at plant facilities. This year, Japan's Amended Energy Conservation Law and the Tokyo Environmental Protection Ordinance went into effect, further positioning the fight against climate change as a key issue that must be treated as a high priority. 
With this in mind, the employees of the JAE group will work in unison to practice environmentally friendly business activities.

Connections with Biodiversity

The JAE Group Forest, which was opened in Okutama-machi, Tokyo in June 2004 for the purpose of protecting the forest and conserving it as a watershed, contributes to improved employee awareness about the environment by giving them opportunities to participate in tree planting, the clearing of undergrowth, and measures to prevent damage by deer. In October this year, an international meeting on biodiversity will be held in Nagoya, with Japan as the chairing nation. On the agenda will be the discussion of concrete numeric targets for protecting areas targeted through 2020. This new concept of biodiversity has also become a part of the JAE Group Forest because protecting forests and water sources helps countless forms of life to thrive, and JAE would like to teach this soundly as a symbol of its environmental policy. 
Based on this kind of thinking, we will continue to promote our environmental activities, so we would like to ask for your support.
Yasutaka Akiyama, President